All clever word play aside, a "sales consultant" is 99% sales and 1% consultant. The governing principle here is conflict of interest. Compensation scheme dictates priorities, and the elements of willing and able.

The "10% moron" rule of course applies to most fields, not just sales. It's a fact of life that incompetence exists in all walks of life, and we all have been there ourselves from time to time. My objections are not at all against sales, but the deceptive disguise of it as consulting. No doubt, sales perform a vital function in the economy.