July 15, 2007

Can you spot the arrow within the Fedex logo? Which direction  is it pointing at? No, it's not elsewhere on the truck. It's right within the logo!

How about a closer look, and a different color scheme? The arrow is so prominent and obvious, it's practically screaming at you!

(Scroll down for answer)

The Answer: The white arrow is "hidden" between the E and the x.

Look again. Once you know about it, it's impossible to miss.

Often, what is absent is just as important as (if not more than) what is present. The same principle applies in troubleshooting, and when listening to or reading news stories, including (especially) government announcements.

• Mis-Quoting
• Connect The Dots...  UNVEILED 3/9/09 on Bravo Studio
• Four Blind Men and An Elephant
• Common Sense